WHAT IS MAGENTO

What is Magento is a question that is usually asked by people outside of the e-commerce world. Technically, Magento is an open-source e-commerce platform written with PHP to provide online merchants with a flexible shopping cart system. It has many powerful marketing, search engine optimization, and management tools.

HISTORY OF MAGENTO

Mangento started in 2002 and launched a 2.0 version in November 2015. Since 2002, Mangento has become a leading e-commerce platform. According to thepixel,  The platform is already empowering over 200,000 retailed and 1 in 4 online businesses choose Mangento over its competitors. Why, because Mangento offers these businesses advanced marketing, search engine optimization and catalog management tools to control the function, the look and the flow of content for their unique business needs.

WHAT CAN YOU DO WITH MAGENTO

Some features of Mangento’s functionality are its open architecture with many extensions for your whatever unique business plan you have. Including extensions for accounting, CRM, ERP,payment processing and many more. The open source aspect of Mangento is there to keep your business organize, but unique to your needs.

Not only does does Magento come with extensions to make your unique and simple, but it also comes with build in search engine optimization (SEO) software that creates user friendly SEO URLs in order for Google and other search engines to find the content easier. Also with its customized meta keywords and descriptions it makes it easy for customers to find your website.

Magento’s other extensions including a mobile app. So you can use it on your phone and hundreds of third party extensions for companies to use. With this and the other extensions it seems like Magento will continue to grow and expand in the e-commerce world.

Have you heard about Oracle ATG?

It’s framework for building up an e-commerce web application now owned by oracle.

If you’ve heard of Magento/Prestashop , then ATG is java version of those and it’s used for large scale e-commerce web apps unlike the earlier which is mainly used for low to medium scale.

It provides support for B2B and B2c as well as  support for managing content for business users.

Some Companies I know which uses ATG are Walmart,Tesco.

What’s More?

Oracle ATG Web Commerce enables you to deliver a personalized online buying experience for each customer by presenting relevant content and merchandizing, personalized search, customized marketing programs, and tailored websites. Web commerce capabilities allow you to merchandise more quickly, easily, and effectively, rapidly launch commerce sites for new brands, markets, and even single-purpose campaigns, easily create and manage both simple and complex promotions, use mobile devices and social media to drive sales, and quickly expand internationally and target new countries and segments more effectively.